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adidas AG (MEX:ADS N) Moat Score : 7/10 (As of Jul. 05, 2025)


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What is adidas AG Moat Score?

adidas AG has the Moat Score of 7, which implies that the company might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

adidas AG has Wide Moat: adidas has strong brand strength, significant customer loyalty, and durable cost advantages through economies of scale. Its superior distribution network and consistent innovation in sportswear provide clear and durable competitive advantages, justifying a wide moat.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes adidas AG might have Wide Moat - Entry-level wide moat, clearly possessing durable advantages.

Competitive Comparison of adidas AG's Moat Score

For the Footwear & Accessories subindustry, adidas AG's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

adidas AG's Moat Score Distribution in the Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, adidas AG's Moat Score distribution charts can be found below:

* The bar in red indicates where adidas AG's Moat Score falls into.


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adidas AG  (MEX:ADS N) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

adidas AG Moat Score Related Terms

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adidas AG Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Manufacturing - Apparel & Accessories » adidas AG (MEX:ADS N) » Definitions » Moat Score
Comparable Companies
XTER:PUM NKE TSE:7936 ONON DECK SKX BIRK SZSE:300979 CROX TPE:9910 TPE:9904 HKSE:01910 HKSE:00551 TPE:6890 BOM:500043 SHOO BSP:AZZA3 HKSE:01836 WWW TSE:7762
Traded in Other Exchanges
ADDYY:USA ADDDF:USA 1ADS:Italy ADSd:UK 0OLD:UK ADS:Germany ADI:Canada ADS:Austria
Address
Adi-Dassler-Strasse 1, Herzogenaurach, BY, DEU, 91074
Website
https://www.adidas-group.com
Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 1,900 owned retail stores, 15,000 mono-branded franchise stores, 150,000 wholesale doors, and owned e-commerce that is available in 67 countries. The company was founded in 1949 in Germany.

adidas AG Headlines

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